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USA Conversation

The Conversation USA

The Conversation USA

Stock investors on higher floors take more risks – here's why

  • Written by Sina Esteky, Assistant Professor of Marketing, Farmer School of Business, Miami University
Do Wall Street's high-rises fuel risky behavior? ErickN/Shutterstock.com

Stocks have been on a bumpy ride lately as concerns over a trade war prompt investors to rethink their appetite for risk.

But what prompts people to take risks in the first place? A desire for wealth? Fear of failure? Personality? Gender? Age? Education? Race?

While studies have...

Read more: Stock investors on higher floors take more risks – here's why

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