Chuangmei Pharmaceutical Collaborates with SAP; Digital Internet Transformation Adds Impetus to the Growth of Chuangmei Pharmaceutical
- Written by ACN Newswire
HONG KONG, Mar 18, 2016 - (ACN Newswire) - Chuangmei Pharmaceutical Co., Ltd. ("Chuangmei Pharmaceutical" or the "Company"; stock code: 2289.HK), one of the leading pharmaceutical distributors in Southern China, is pleased to announce that the Company has entered into strategic cooperation with SAP in order to facilitate the Company's online and offline business operation. The strategic cooperation will help update Chuangmei Pharmaceutical's B2B supply service and build integrated information service platform for purchasing, logistics, storage, sales and client relationship management. According to strategic agreement, leveraging on solutions such as SAP Business Suite 4 SAP HANA(SAP S/4HANA), Hybris e-commerce platform, SAP CRM, mobile application and SAP BO, Chuangmei Pharmaceutical further refine IT structure and strengthen high-capacity real-time data processing capabilities to achieve information management upgrading, covering finance, client relationship, integrated sales, purchasing and storage, in order to meet the rising IT demand from enterprise with strong growth potential. Meanwhile, Chuangmei Pharmaceutical has a sound B2B e-commerce platform - "Chuangmei e-Medicine", which officially launched and started the pilot run in June 2015, to provide a more convenient ordering services to customers so as to improve the customer satisfaction. Chuangmei and SAP will make use of Hybris solution, social media and mobile marketing tools to execute the Company's B2B marketing strategy, in order to attract existing customers from pharmaceutical stores to online platform, build online-to-offline channel to connect e-commerce platform and stores and finetune storage management of upstream and downstream customersIn addition, SAP will also support Chuangmei Pharmaceutical to achieve "Active Distribution" model, in order to solve the problem of small and medium-sized pharmacies that their inventory management is lagging behind, as well as effectively help the Company to manage chain stores. Chuangmei Pharmaceutical aims to acheive intelligent operation management and Internetization, so as to provide more convenient and efficient service experience for customers, improve overall operation efficiency of medical supply chain and lower medicine circulation cost. Chuangmei Pharmaceutical is one of the leading pharmaceutical distributors in Southern China based in Guangdong Province. It is the third largest privately-owned pharmaceutical distribution company in Southern China in terms of revenue generated from pharmaceutical distribution business in 2014. The continuous expansion of the pharmaceutical distribution market in the PRC and the high growing potential of Southern China provide Chuangmei Pharmaceutical with the favorable market conditions to quickly expand in the future. As a result, the supply chain network of the Company continued to enlarge with the rapid growing customer base and the gradual increasing number of logistics centre. This strategic cooperation with SAP will be beneficial to upgrade the existing information system of Chuangmei Pharmaceutical. Leveraging on digital innovation and transformation of business model, the Company will continue to develop.Mr. Fan Jianbo, Executive Director, Vice President and CTO of Chuangmei Pharmaceutical, said, "Facing the strategic development needs in the fast growing period, Chuangmei Pharmaceutical requires the supports of a more comprehensive and adaptable information technology to further explore the innovative business model in pharmaceutical distribution market. Leveraging on the advance managing ideology and the rich global technical experience of SAP, we are confident to accelerate the information technology innovations, becoming the digital transition pioneer in Chinese pharmaceutical distribution industry."Mr. Ji Bingmeng, President of the Great China region, said, "The cooperation with Chuangmei Pharmaceutical is a convincing proof that SAP is assisting the development of SMEs. Through the integrated solutions based on SAP S/4HANA, SAP will help Chuangmei Pharmaceutical to build an integrated online offline supply chain network, deepening their internet transformation during the rapid development period of the company and multiplying their performance. As the first growing company deploying SAP S/4 HANA + Hybris, Chuangmei will be built as the SAP's benchmarking client in China's medical and healthcare industry. We will comprehensively promote the rapid transformation of its business model with digital technology so as to facilitate the successful overtaking within its industry."About Chuangmei Pharmaceutical Co., Ltd.Chuangmei Pharmaceutical Co., Ltd. (stock code: 2289.HK) is one of the leading pharmaceutical distributors in Southern China; its distribution network includes Southern China and other regions, such as Fujian Province and it distributes the products to distributor customers, retail pharmacy stores, and hospitals, clinics, health centers and others. Chuangmei Pharmaceutical is the third largest privately-owned pharmaceutical distribution company in the Southern China in terms of revenue generated from pharmaceutical distribution business in 2014. Chuangmei Pharmaceutical has a variety of product offerings including western medicines, Chinese patent medicines, healthcare products, Chinese medicine material and decoction pieces, medical devices and cosmetic products. In June 2015, Chuangmei Pharmaceutical started the pilot run of its B2B e-commerce platform and it expects the platform will operate in full scale in December 2015 in order to offer a more convenient service to clients. Chuangmei Pharmaceutical plans to strengthen, expand and integrate its existing distribution network and capabilities to increase distribution coverage, capacity and operating efficiencies and lower our cost and plan to upgrade and promote its B2B e-commerce platform to enhance its market position in Southern China.About SAPAs the global leading solution provider of enterprise software application, SAP (NYSE: SAP) is committed to helping companies of different scales in various industries to achieve excellent operation. From the enterprise's back office to management team; from factories warehouses to stores and from desktop computers to mobile terminals, SAP helps users and enterprises collaborate effectively and gain business insights to maintain leading position in the competition. SAP applications and services have successfully help more than 300,000 clients to realize operation profit, continuous self-adjustment and steady growth. Copyright 2016 ACN Newswire. 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