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The marketing genius of Spotify Wrapped

  • Written by Ishani Banerji, Clinical Assistant Professor of Marketing, Clemson University
imageCharli XCX performs during a celebration of the annual release of Spotify Wrapped in 2022 in Los Angeles.Kevin Winter/Getty Images for Spotify

Even before this year’s Spotify Wrapped dropped, I had a hunch what mine would reveal.

Lo and behold, one of my most-listened-to songs was an obscure 2004 track titled “Rusty Chevrolet” by...

Read more: The marketing genius of Spotify Wrapped

Lasting peace in Ukraine may hinge on independent monitors – yet Trump’s 28-point plan barely mentions them

  • Written by Peter J. Quaranto, Visiting Professor of the Practice, University of Notre Dame
imageRussian President Vladimir Putin attends a meeting with U.S. representatives Steve Witkoff and Jared Kushner (both not pictured) on Dec. 2, 2025.Alexander Kazakov/ AFP via Getty Images

Start-and-stop negotiations for a deal to end the war in Ukraine have been injected with new intensity after U.S. President Donald Trump’s administration...

Read more: Lasting peace in Ukraine may hinge on independent monitors – yet Trump’s 28-point plan barely...

A hard year for federal workers offers a real-time lesson in resilience

  • Written by Anne Pisor, Assistant Professor of Anthropology and Demography, Penn State

Imagine going from having a book club with your co-workers to seeing them only on a Signal chat where every member has to be vetted – and the main conversation topic is when you might lose your job.

That’s what it was like for workers at one federal agency earlier this year.

“I’d never seen anything like the sort of...

Read more: A hard year for federal workers offers a real-time lesson in resilience

Why one 16th-century theologian’s advice for a bitterly divided nation holds true today

  • Written by Michael Bruening, Professor of History, Missouri University of Science and Technology
imageA monument to Sebastian Castellio in Geneva – using a French spelling of his name – reads, 'Killing a man is not defending a doctrine; it is killing a man.'MHM55/Wikimedia Commons, CC BY-SA

Ideological division was tearing the country apart. Factions denounced each other as unpatriotic and evil. There were attempted kidnappings and...

Read more: Why one 16th-century theologian’s advice for a bitterly divided nation holds true today

What are small modular reactors, a new type of nuclear power plant sought to feed AI’s energy demand?

  • Written by Leonel Lagos, Associate Professor of Construction Management; Director of Research, Applied Research Center, Florida International University
imageWorkers examine an experimental small modular reactor at a research institute in China.Liu Kun/Xinhua via Getty Images)

As U.S. electricity demand rises and technology companies seek to build more and larger data centers to drive artificial intelligence systems, the main question arising is how to generate all that power.

According to the...

Read more: What are small modular reactors, a new type of nuclear power plant sought to feed AI’s energy...

Google’s proposed data center in orbit will face issues with space debris in an already crowded orbit

  • Written by Mojtaba Akhavan-Tafti, Associate Research Scientist, University of Michigan
imageThis rendering shows satellites orbiting Earth. yucelyilmaz/iStock via Getty Images

The rapid expansion of artificial intelligence and cloud services has led to a massive demand for computing power. The surge has strained data infrastructure, which requires lots of electricity to operate. A single, medium-sized data center here on Earth can consume...

Read more: Google’s proposed data center in orbit will face issues with space debris in an already crowded...

Yes, the government can track your location – but usually not by spying on you directly

  • Written by Emilee Rader, Professor of Information, University of Wisconsin-Madison
imageWhere your smartphone has been is available for sale.cofotoisme/iStock via Getty Images

If you use a mobile phone with location services turned on, it is likely that data about where you live and work, where you shop for groceries, where you go to church and see your doctor, and where you traveled to over the holidays is up for sale. And U.S....

Read more: Yes, the government can track your location – but usually not by spying on you directly

Federal funding cuts are only one problem facing America’s colleges and universities

  • Written by Roger Meiners, Goolsby-Rosenthal Endowed Chair of Economics, University of Texas at Arlington
imageAmerican colleges and universities are often nonprofits, but they often operate in many of the same ways that businesses do. tc397/iStock/Getty Images Plus

Higher education is under stress. The highest-profile threat has been the Trump administration’s efforts to cut funding to several universities, including Harvard, Columbia andNorthwestern...

Read more: Federal funding cuts are only one problem facing America’s colleges and universities

Labeling dissent as terrorism: New US domestic terrorism priorities raise constitutional alarms

  • Written by Melinda Haas, Assistant Professor of International Affairs, University of Pittsburgh
imageA new Trump administration policy threatens to undermine foundational American commitments to free speech and association.D-Keine, Getty Images

A largely overlooked directive issued by the Trump administration marks a major shift in U.S. counterterrorism policy, one that threatens bedrock free speech rights enshrined in the Bill of Rights.

National...

Read more: Labeling dissent as terrorism: New US domestic terrorism priorities raise constitutional alarms

Empathy and reasoning aren’t rivals – new research shows they work together to drive people to help more

  • Written by Kyle Fiore Law, Postdoctoral Research Scholar in Sustainability, Arizona State University
imageWhat motivates people to donate their time or money to make the world better?Alistair Berg/DigitalVision via Getty Images

For years, philosophers and psychologists have debated whether empathy helps or hinders the ways people decide how to help others. Critics of empathy argue that it makes people care too narrowly – focusing on individual...

Read more: Empathy and reasoning aren’t rivals – new research shows they work together to drive people to...

More Articles ...

  1. Flat Earth, spirits and conspiracy theories – experience can shape even extraordinary beliefs
  2. Planning life after high school isn’t easy – 4 tips to help students and families navigate the process
  3. Why do family companies even exist? They know how to ‘win without fighting’
  4. Larry Summers’ sexism is jeopardizing his power and privilege, but the entire economics profession hinders progress for women
  5. Sugar starts corroding your teeth within seconds – here’s how to protect your pearly whites from decay
  6. Google plans to power a new data center with fossil fuels, yet release almost no emissions – here’s how its carbon capture tech works
  7. High-speed rail moves millions throughout the world every day – but in the US, high cost and low use make its future bumpy
  8. Ranked choice voting outperforms the winner-take-all system used to elect nearly every US politician
  9. Why protecting Colorado children from dying of domestic violence is such a hard problem
  10. We are hardwired to sing − and it’s good for us, too
  11. Winter storms blanket the East, while the U.S. West is wondering: Where’s the snow?
  12. Winter storms blanket the East, while the US West is wondering: Where’s the snow?
  13. Stalin’s postwar terror targeted Soviet Jews – in the name of ‘anti-cosmopolitanism’
  14. Rural high school students are more likely than city kids to get their diplomas, but they remain less likely to go to college
  15. Texas cities have some of the highest preterm birth rates in the US, highlighting maternal health crisis nationwide
  16. New York’s wealthy warn of a tax exodus after Mamdani’s win – but the data says otherwise
  17. Why do people get headaches and migraines? A child neurologist explains the science of head pain and how to treat it
  18. When the world’s largest battery power plant caught fire, toxic metals rained down – wetlands captured the fallout
  19. Speaker Johnson’s choice to lead by following the president goes against 200 years of House speakers building up the office’s power
  20. Iran’s president calls for moving its drought-stricken capital amid a worsening water crisis – how Tehran got into water bankruptcy
  21. Guinea-Bissau’s military takeover highlights the nation’s sorry history of coups and a deepening crisis across the region
  22. Drones, physics and rats: Studies show how the people of Rapa Nui made and moved the giant statues – and what caused the island’s deforestation
  23. As US hunger rises, Trump administration’s ‘efficiency’ goals cause massive food waste
  24. A year on, the Israeli-Lebanese ceasefire looks increasingly fragile − could a return to cyclical violence come next?
  25. How does Narcan work? Mapping how it reverses opioid overdose can provide a molecular blueprint for more effective drugs
  26. Absence of evidence is not evidence of absence – and that affects what scientific journals choose to publish
  27. George Plimpton’s 1966 nonfiction classic ‘Paper Lion’ revealed the bruising truths of Detroit Lions training camp
  28. Pentagon investigation of Sen. Mark Kelly revives Cold War persecution of Americans with supposedly disloyal views
  29. A database could help revive the Arapaho language before its last speakers are gone
  30. How food assistance programs can feed families and nourish their dignity
  31. What makes a true Santa is inside – and comes with the red suit
  32. ‘Without prejudice’: What this 2-word legalese means for the dismissed charges against James Comey and Letitia James
  33. From concrete to community: How synthetic data can make urban digital twins more humane
  34. The ChatGPT effect: In 3 years the AI chatbot has changed the way people look things up
  35. When darkness shines: How dark stars could illuminate the early universe
  36. Fern stems reveal secrets of evolution – how constraints in development can lead to new forms
  37. A quarter of early child care educators in Colorado reported mistreatment from co-workers
  38. Sea level doesn’t rise at the same rate everywhere – we mapped where Antarctica’s ice melt would have the biggest impact
  39. Automated systems decide which homeless Philadelphians get housing and who stays on the street – often in ways that feel arbitrary to those waiting
  40. Treating love for work like a virtue can backfire on employees and teams
  41. Colleges teach the most valuable career skills when they don’t stick narrowly to preprofessional education
  42. Thousands of genomes reveal the wild wolf genes in most dogs’ DNA
  43. Peace plan presented by the US to Ukraine reflects inexperienced, unrealistic handling of a delicate situation
  44. Writing builds resilience by changing your brain, helping you face everyday challenges
  45. More than half of new articles on the internet are being written by AI – is human writing headed for extinction?
  46. Nonprofit news outlets are often scared that selling ads could jeopardize their tax-exempt status, but IRS records show that’s been rare
  47. How will the universe end?
  48. AI is making spacecraft propulsion more efficient – and could even lead to nuclear-powered rockets
  49. Mid-Atlantic mushroom foragers collect 160 species for food, medicine, art and science
  50. We created health guidelines for fighting loneliness - here’s what we recommend