An AI Home Experience to Bring "Easy to Use, Care and Saving" to Consumers Users can look forward to more advanced AI-enhanced experience with the Bespoke AI line-up, where intelligent features are thoughtfully embedded to help homeowners better manage their home routines through the core benefits of Easy to Use, Care and Saving. At the heart of the company's vision is the AI Home screen[1] featured on the Bespoke AI Refrigerator. The 9" smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device.[2] Users can also utilise features like the refrigerators' Daily Board to receive personalised information and better manage their day — or use Map View to effortlessly monitor and control other connected devices. Homeowners can also track and optimise energy consumption with the AI Energy Mode accessed through the SmartThings app. Moreover, the new Bespoke AI appliances bring enhanced features that adapt to consumer needs. Experience the future of laundry with the Bespoke AI Top Load Washer, featuring innovative AI-powered technologies such as AI Wash, AI Energy Mode, and AI Vibration Reduction Technology Plus (VRT+). These advanced features provide a more intelligent, efficient, and quiet washing experience. Samsung's AI Wash[3] intelligently senses the fabric type and weight to automatically recommend the optimal settings for each wash. Homeowners can look forward to a simplified laundry process while ensuring that their garments receive the best possible cleaning and care. Besides ensuring thorough cleaning experiences, the Bespoke AI Top Load Washer features AI VRT+ technology, which senses the floor condition and adjusts the machine vibration to effectively reduce floor vibration for a quieter and more stable washing experience. Samsung also continues to innovate its vacuum cleaner lineup. The Bespoke AI Jet Ultra will be launched with the world's most powerful⁹ suction power of up to 400W.¹⁰ The upgraded AI Cleaning Mode¹¹ tackles more diverse environments¹² like corners¹³ and the type of carpets¹⁴ for improved cleaning performance. These new Bespoke AI appliances join the Bespoke AI WindFree™ Air Conditioner to complete Samsung's suite of Bespoke AI appliances to offer unmatched innovation and convenience. Launched in 2024, the Bespoke AI WindFree™ Air Conditioner leverages advanced WindFree™ technology and AI to intuitively meet users' cooling needs, seamlessly switching between WindFree™ Cooling and Fast Cooling modes with AI Auto Cooling. Bixby's latest upgrade brings smarter home control to Bespoke AI appliances, through voice commands and enhances usability through new features like Voice ID[4]. It personalises services by recognising the user's voice, automatically switching to the Samsung account of the speaker and showing their calendar on the screen. Continued Efforts to Deliver Reliable ExperiencesSamsung Knox sits at the core of Samsung's connected home appliances to ensure that homeowners are adequately protected against cyberattacks and their privacy are safeguarded.

Read more: Samsung Unveils ‘AI Home’ Vision with New Bespoke AI Appliances