Running a small business or start-up in the post-pandemic world is proving to be quite difficult. The seas are stormy – but it’s possible to navigate your way through the chaos. A good starting point is to put the following 6 easy tips into action. They won’t transform your business into an overnight miracle, but they will certainly provide you with benefits.

1. Make use of a self-storage unit

In today’s world, millions of businesses are using self-storage units.

Here, you can store pretty much any business inventory you have; from products to equipment. This is especially useful if your business office is quite small and you’ve ran out of space in there.

If you browse www.storagearea.com you’ll find that there are lots of storage units in your area. You can then select one that suits your:

• * Budget

• * Size recruitment

After a while, if your business starts to grow, you’ll be able to end your self-storage lease and go back to storing your items in-house.

2. Start hiring remote workers

As a small business or start-up, you likely have an ambition to take your business to new heights.

One of the best ways to do this in 2022 is by hiring remote workers.

By hiring remotely, you can actually save money whilst gaining access to a wider pool of talent. This is true no matter which industry you’re in, whether it’s marketing or software development.

3. Go paperless

In the modern-age, you really need to make your business paperless.

Through the power of cloud apps, you can manage all the documents you need via the internet. This means that you can eliminate paper and printing costs and (instead) invest the money in other key areas. Plus, by being paperless, it also makes life easier for any employees you have who work from home or other remote locations.

4. Cut down on unnecessary travel

Now that businesses have embraced Zoom, Skype, and Microsoft Teams, there’s no longer a need to travel to unnecessary business meetings. Now, you can arrange to speak to clients and customers via video chat rather than in-person; allowing you to save money and time. When you think about it, it’s a no-brainer.

5. Engage with current marketing trends

Right now, there are some really exciting marketing trends taking place.

Here are a few popular examples:

• * Chatbots

• * Email marketing

• * Influencer marketing

Often, marketing trends become popular for a reason: because they work!

6. Set realistic goals

The 6^th and final tip is a simple yet effective one: set realistic goals.

By setting realistic goals, it will help your business team to stay on track and get your organisation to grow organically.

For example, a realistic goal for a start-up would be:

• * Increase website traffic each month

What this means is that (month-by-month) you will aim to increase the number of people visiting your website. By implementing smart marketing strategies (such as SEO marketing), this is a goal that any start-up can achieve.