BSUR develops global identity for Sengled, global leader in ‘Smart Lighting’
- Written by Steve Conroy
AMSTERDAM, The Netherlands – Sengled, a leading innovative light manufacturer in China has tapped BSUR Amsterdam and BSUR Shanghai to create a new global branding identity for the ‘Pulse’ by Sengled, a lamp with a wireless speaker (JBL) built-in, controlled by a smart phone to dim or boost sound and light.
BSUR is the first agency to work with Sengled. The assignment was awarded based on the reputation of the agency and billings were not disclosed.
BSUR Amsterdam and BSUR Shanghai developed brand language and visual design for ‘Pulse’ including a new logo, house style and other ‘brand-iconics’ for packaging, POS materials etc. The new ‘Pulse’ product, introduced this summer, available in Europe, Asia and at www.sengled.com and on Amazon.
About Sengled Sengled , a global leader in LED lighting design, engineering, and manufacturing, is based in Jiaxing, China, with international branch offices in Germany and in Atlanta, Ga., with a total workforce of 2,000 employees.
About BSUR
BSUR (‘be as you are’) is an independent international consultancy based in Amsterdam (HQ), Shanghai and São Paulo and serves global, regional and leading local brands including the global Glenmorangie whisky account (LVMH), Moxy hotels Europe (Marriott), Fruit Shoot (Britvic International) and Specsavers.
BSUR is the first agency to work with Sengled. The assignment was awarded based on the reputation of the agency and billings were not disclosed.
BSUR Amsterdam and BSUR Shanghai developed brand language and visual design for ‘Pulse’ including a new logo, house style and other ‘brand-iconics’ for packaging, POS materials etc. The new ‘Pulse’ product, introduced this summer, available in Europe, Asia and at www.sengled.com and on Amazon.
About Sengled Sengled , a global leader in LED lighting design, engineering, and manufacturing, is based in Jiaxing, China, with international branch offices in Germany and in Atlanta, Ga., with a total workforce of 2,000 employees.
About BSUR
BSUR (‘be as you are’) is an independent international consultancy based in Amsterdam (HQ), Shanghai and São Paulo and serves global, regional and leading local brands including the global Glenmorangie whisky account (LVMH), Moxy hotels Europe (Marriott), Fruit Shoot (Britvic International) and Specsavers.