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The Conversation USA

A big hurdle do-good companies face

  • Written by Saerom Lee, Assistant Professor, Department of Marketing, The University of Texas at San Antonio
imageConsumers often distrust mission-driven groups that earn profits. Brian A Jackson/Shutterstock.com

Have you ever wondered who collects the clothes you stuff into that donation drop box in your neighborhood? Chances are, you assumed it was a nonprofit, but that box actually may instead belong to a for-profit social venture. If you don’t know...

Read more: A big hurdle do-good companies face

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