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The Conversation USA

Targeting black viewers: what The Wiz Live! tells us about race and TV advertising

  • Written by The Conversation Contributor
imageMore than 11 million people tuned in to the primetime special.NBC

For two hours on a Saturday night in 1955, TV viewers in Harlem turned off their television sets, a boycott meant to send a message to the nation’s broadcasting networks.

The reason? According to NAACP Vice President Odell Clarke (quoted in a February 21 1955 St Petersburg Times...

Read more: Targeting black viewers: what The Wiz Live! tells us about race and TV advertising

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