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The Conversation USA

Does changing style of hair or dress help black people avoid stigma?

  • Written by David Crockett, Associate Professor of Marketing, University of South Carolina

On the eve of the NBA Finals, superstar LeBron James found the “N-word” spray painted on his home. Not even James, with all his wealth, fame and success, is exempt from being attacked with classic racist slurs.

In the United States, blackness is stamped with centuries-old images and ideas that assign it to perpetual “last place.&rd...

Read more: Does changing style of hair or dress help black people avoid stigma?

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