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The Conversation USA

The Conversation USA

Can we design a better fuel economy label?

  • Written by Adrian R. Camilleri, Lecturer in Marketing, RMIT University
imageEveryone looks for price, but there are smarter ways to communicate fuel efficiency on car labels. Joseph Sohm/Shutterstock.com

Transportation contributes approximately 26 percent to greenhouse gas emissions. As a result, governments around the world are looking for ways to increase consumers’ use of fuel-efficient vehicles. One of the most...

Read more: Can we design a better fuel economy label?

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