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The Conversation USA

For restaurants looking to boost profits, it's often about everything but the food

  • Written by Frank T. McAndrew, Cornelia H. Dudley Professor of Psychology, Knox College
imageLighting, layout and music can determine whether you'll be grabbing a quick bite or staying a while.'Diners' via www.shutterstock.com

Staying one step ahead of the competition in the hypercompetitive restaurant industry requires more than simply tinkering with the menu. Serving tasty food doesn’t do much good if customers don’t stay...

Read more: For restaurants looking to boost profits, it's often about everything but the food

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