How to vote for president when you don't like the candidates
- Written by Aradhna Krishna, Dwight F Benton Professor of Marketing, University of Michigan
How do voters select a candidate when no one they like is on the ballot?
Behavioral scientists have studied decision-making – including voting – for decades. However, researchers usually give respondents at least one appealing option to choose from.
This led us to wonder: What do voters do when they consider all of the options bad? Do...
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