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The Conversation USA

Here's what happens when you 'like' a brand on Facebook

  • Written by Alisha Horky, Assistant Professor of Marketing, Elon University
imageWhat's not to like?Thumbs Up via www.shutterstock.com

Businesses seem obsessed these days with getting you to “like” them on Facebook.

It’s difficult to browse the internet without being inundated with requests to like a company’s Facebook page or with contests and offers dependent on doing so.

From the company’s...

Read more: Here's what happens when you 'like' a brand on Facebook

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