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How advertising research explains Donald Trump's profound appeal

  • Written by The Conversation

Authors: The Conversation

imageWhy are people so drawn to Trump?Lucas Jackson/Reuters

Politics and advertising are closely intertwined. Like a good advertisement, a good politician needs to present a compelling case for why the voter should check his or her box on the ballot over all the other options.

Many good ads or politicians will make a direct...

Read more: How advertising research explains Donald Trump's profound appeal

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