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Business

  • Written by Steve Conroy


SACRAMENTO – The home office of Tahiti Tourisme, located in the capital city of Papeete, Tahiti, calls on MeringCarson as its first global communications agency after a nationwide review, according to Greg Carson, Partner/Creative Director of the advertising agency.
 

Billings for Tahiti Tourisme, who worked with the Interpublic Group’s FutureBrand to create a new visual brand identity/logo last year, were not disclosed.
 

Working with Tahiti Tourisme’s Chief Executive Officer Paul Sloan and his staff, MeringCarson will create an integrated print, video and digital campaign for use throughout their global footprint. The communication strategy is to convey the powerful duality that exists in The Islands of Tahiti: spectacular beauty & seclusion, balanced by the unique Tahitian culture and way of life.
 

New work is expected to break in the beginning of 2016.
 

About Tahiti Tourisme: 
As the marketing organization for The Islands of Tahiti, Tahiti Tourisme oversees all marketing, advertising, public relations, promotions, events and travel advisor programs conducted around the world. More information: www.tahiti-tourisme.org
 

About MeringCarson: We Move People. Founded in 1985, MeringCarson is an advertising agency focused on brands, companies and organizations who are in the business of experiences – destinations, products, entertainment, and social movements. With offices in Northern and Southern California, MeringCarson serves a roster of clients that include Walt Disney Parks & Resorts, Visit California, Pebble Beach Resorts, Sacramento Kings (NBA), San Diego Tourism Authority, Auto Club Speedway (NASCAR). For more information, visit MeringCarson.com.