The Rise Of The DIY Entrepreneur

The business world is one that most people assume has always been somewhat inaccessible to the average person on the street. And, for the longest time, that has been true. Running a business has been the preserve of those with a great deal of money or the access to the kinds of resources that allow for a business to flourish. However, over the last several years, that has seemed to change rather significantly. In the last two decades, there has been an explosion in businesses being run by people with much more limited means. The question is, how has this happened?

Cheap and accessible premises

Access to office spaces or other business premises has always been one of the biggest stumbling blocks for a fledgling business. One of the best things about the modern business world is that much of it exists purely online, taking away the need for those kinds of premises in the first place. However, there are always going to be businesses that do require a physical space, from doctor’s surgeries to fitness centers. However, access to those kinds of facilities is far easier and cheaper than ever before thanks to organizations like Perfect Practice Fitout. Small startups now have access to the kinds of facilities that let them present themselves more professionally than ever before.

Access to customers

Marketing has always been one of the most significant parts of any business’s budget but all of that changed with the advent of the internet age and, in particular, the rise of social media. Social media sites like Twitter and Facebook allow businesses to connect with their customers in the most direct way possible without even needing to be in the same country. It has been something of a steep learning curve for many businesses but companies like Wendy’s have shown just how effective a strong social media presence can be.

Outsourcing

There are always going to be responsibilities that a business owner has that will fall outside of their skillset. In the past, this was rectified by hiring dedicated employees. However, startups with limited funds rarely had access to that kind of solution. Outsourcing and the rise of freelance professionals have allowed small startups to connect with professionals on a case by case basis so that specific tasks can be dealt with without having to allocate a permanent aspect of the business’s budget to employing someone to take care of it.

The reality of the modern world is that it is entirely possible for almost anyone to take an idea and turn it into a reality. However, what technology and modern innovation cannot help with is whether or not customers are going to engage with an idea in the first place. A lot of small startups have been doomed to fail from the very beginning simply because they don’t understand how to create something that potential customers are going to actually want. As the old saying goes, the more things change, the more they stay the same.