Minimise Marketing Team Burnout With These Tips
- Written by News Company
In today’s fast-paced world where almost everything is digital and the algorithms you just got used to change on a near-constant basis, working in marketing can be a speedy way to experience some form of burnout. By burnout here, we’re referring to high levels of stress that make you want to get up from your desk, walk out of the office and lie down on the pavement somewhere to stare at the sky. If you’re a project manager in a marketing department, you’re in an absolutely crucial position when it comes to preventing these increasingly common breakdown moments. Make sure you’re caring for your team with these stress-reducing steps.
Have the right tools for your team.
When it comes to planning and executing a high-quality marketing campaign, there tends to be a whole lot going on all at once. Using old-fashioned techniques and communicating with team members individually can quickly lead to confusion, stress, and a reduction in productivity, all of which harm your team members and your campaign as a whole. Invest in a product that utilises project management marketing software to keep everyone on the same page so that you can streamline the process in a neat, straightforward way. Always consider new technology and finding ways to increase sales with services from businesses like trustmary.
Know your team members.
One of the most important steps to keeping morale high and getting the best out of your marketing team is to know each employee well. Know where they excel, what they have the most experience in, what their strengths and weaknesses are. This way, you can position them in a campaign so that they can utilise their strengths and not put them in a role that won’t suit their capabilities. If each marketer is placed in a position on the campaign that plays directly to their strengths, they’re far more likely to feel discouraged or teeter on the edge of burnout once deadline dates loom.
Give praise when appropriate.
The worst project managers tend to ignore positive results and focus only on the negatives when dealing with their team. If you’re more likely to call an employee out over a minor mistake than to praise a team member for a job well done, you’re not going to create a positive, low-stress culture in your workplace. It’s up to you to set the tone for the project as a whole, so make it a positive one. Reward marketers who excel and encourage others to do the same, and frame feedback in a way that doesn’t make your team feel under unnecessary negative pressure to meet impossible expectations.
Be flexible.
A major cause of burnout can be a workplace that’s totally inflexible about clocking in and out, taking proper breaks, and working from home on occasion. If you have a team member with a sick child at home who can easily work on a design job for a campaign from bed with their little one - why not make life easier for them by allowing them to work from home? This kind of flexibility is what sets unpleasant, stressful work environments apart from those where employees really flourish. Encourage employees to take proper breaks so they don’t exhaust themselves, and be understanding when difficult situations come up. This alone can lead to a major boost in team morale and lower stress levels.