Succeeding in the E-Commerce Industry of Sydney With the Help of UX Agency
- Written by Emily Stuart
Sydney is one of the most digitally-connected cities in the world. Eight out of ten residents reported that they shop online. In 2019, AUD 28.6 billion was spent in e-commerce by people residing in Sydney. By 2021, it is predicted that people will be spending AUD 35.2 billion in getting goods or services online. The rise in e-commerce also prompts demand for the creation of impactful websites and mobile applications. If you are an online business owner on the lookout for a UX agency, Sydney, here are the things you must first know before getting its services.
What is a UX design
UX, or user experience design, is a task that includes various processes, such as visual design, research, and human-computer interaction, among many others. The goal of those involved in this process is to provide customer satisfaction by making products that are relevant and meaningful. In a way, they are the bridge between the users and the business owners.
One of the processes used by many designers in Sydney is called design thinking. The primary steps in this process are understanding client preferences, ideation, validation, prototyping, and evaluation.
Services offered by designers
Designers involved in this practice provide a wide range of services to interested business stakeholders. One of the essential works they do is user research and consultation where they offer market analysis so that companies can know their clients better. You may also get their service if you want to transform your business idea into a formal design.
As for website or application production, UX professionals can work on the content of your website and the customisation of its design. They will fulfil specific tasks, including the creation of information architecture and wireframes. Information architecture involves making a structure with set navigation, categorisation, and hierarchies. Meanwhile, wireframes are product design backbones that represent the website's overall design. Part of their job is to create an initial prototype to test out their plan. They will evaluate and make revisions before coming up with a final website or application. An agency has a team of front-end and back-end developers who can rigorously work on your other technical results. At the end of the day, the delivered work of these designers will be user-focused and technology-driven.
Budget
UX professionals have some of the most varied salaries among those working in the digital world. In Sydney, the average yearly salary of a designer is between AUD 53,000 - 90,000. Not surprisingly, the cost of hiring a team of designers for a custom website design would range between AUD 5,000 – 100,000. Some of the essential considerations in the pricing of a UX agency Sydney are the extent of work you will require from the agency, such as user research, conceptual designing, prototyping, and the launching of the interface.
We are now in the digital age. Online marketing is now a trending business design for entrepreneurs. As such, UX design has become an indispensable service provider for companies in Sydney who want to join the digital age. Being relevant to your target customer does not happen by chance. Sometimes, the success of those who are making it big in the e-commerce industry is propelled by a team of UX professionals. The next time you have a bright idea and you want to make it even more palatable to the market, avail of their services to ensure the maximum profit.
Author Bio: Emily Stuart is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.