How To Choose The Right Exhibition Or Display Stand

If you’re looking to show off your brand in the best way possible during an upcoming exhibition or sale, investing in a high quality exhibition or display stand should be a high priority. Choosing the right sign for you needs is not always the easiest decision to make, however – along with fulfilling all of your important design needs, you’ll have a lot of other considerations to make that might influence your decision. In this article, we take a look at what these are to give you a clearer idea of what option is best for you.

Planning makes perfect

When you’re looking for display stands for sale, it might be tempting to go with the first aesthetically pleasing option you find. This isn’t always recommended, though, as shopping around is the key to finding the right fit for you. In some cases, you might even find that buying outright isn’t the best option – it’s actually possible to rent signs in some instances, but this option would only benefit organisations that may not require regular use of a display sign. For any organisation looking to use their signs for a while, buying is usually the best option for ease of use and is often the best way to save money in the long run. Although it can be stressful planning for an upcoming exhibition or trade show, looking to the future is one of the best things you can do for your organisation. With this in mind, factoring in your budget should also be a top priority – the total cost of an exhibition stand should be factored into your long-term plans. That is, how many shows you plan on bringing it to. This means that you shouldn’t pay through the teeth for a sign that will be used in one show, and conversely you shouldn’t get a cheap sign that you plan on using indefinitely (as this will just cost you more in the long-run).

Work out your objectives beforehand

Although it’s easy to get caught up in the technical details when it comes to buying or renting your sign, you should still take the time to work out what you’re trying to demonstrate with your sign. Your objectives should be clear not only to you and your staff, but to people unfamiliar with your organisation. By going into the design process with a clear understanding of the message you’re trying to share, your sign is not only going to be a lot easier for people to process, but it’ll help it become a lot more memorable as well. Although it can be an easy thing to forget sometimes, considering how easy an exhibition stand is to work with can be very important to staff members and organisation representatives. They should be able to stand in a way where they can easily walk anyone through information on the sign without it being too cumbersome. For example, they shouldn’t have to constantly be switching sides to best demonstrate information that has been presented awkwardly.

Ready to invest in your new exhibition sign?

The point we’ve listed above should hopefully give you a clearer understanding of what you need out of an exhibition or display sign. Making the right investment from the start should help you maximise your budget potential and help demonstrate to potential clients, investors or partners why your organisation is one worth considering.