A Guide to Buy Plastic Pens to Promote Your Business
- Written by News Co Media
Promotional products have a long-lasting impact on the audience. They are a cost-effective means of advertising that help generate brand awareness. According to an APPA survey, 52% of people developed a positive impression of a brand after receiving a promotional product. 76% of people recalled the name of the brand that was advertised on the product.
Pens are a part of everyday use items, meaning users view your logo, slogan, or any other detail you print on pens regularly. Click here to know more about different types of promotional plastic pens available and how they can help promote your business.
Factors to Consider Before Buying Promotional Plastic Pens
Occasion
Where do you intend to give out these customised plastic pens? If you are at a tradeshow or conference, networking and introducing your product in the market, you go for colourful, cheap, and disposable pens. At these events, it is about reaching as many people as you can. Thus bulk buying affordable pens would be an ideal option.
If you want to make a positive impression on a prospective buyer or vendor, you could go for customised pens reflecting your brand image.
Material
Even in plastic, you have different material types that can be used for promotional pens. Look for environmentally friendly options manufactured using recycled materials. Along with brand promotion, you also send out the message that your business is environmentally conscious, and even your promotional products are extensions of that philosophy.
Ink
Blue and black are the two most common ink colours used for plastic pens. This is a choice that completely depends on your brand image. If a shimmery orange represents your brand the best, then, by all means, go for it.
Colour
Again, the body of colour of a plastic pen is a choice that depends on your brand image. Creating a transparent plastic body is easy and generic. You can use colour as an attribute to differentiate yourself from your peers in the market and impact the audience.
You could also use your brand colours like a purple body with yellow text to reiterate the brand image amongst buyers.
Grip Areas/ Handles
A soft grip area or a silicone handle alleviates plastic pens from generic to premium promotional products. Taking care of small details helps project an image that the brand considers the user’s perspective and delivers products/services along the same lines.
Shape
You can use plastic pens to promote brand events and functions. For example, if you want to promote a football event you are organising, you can use plastic pens with football caps or football clip-on for promotion. Look for samples and enquire about different shapes a vendor can deliver before you purchase pens.
Answering the factors mentioned above will give you a clear picture of your requirement. You can then go about finding plastic pens that will best suit your brand image. Promotional pens are the most affordable advertising option. Check out vendors to know more about different types and styles of plastic pens available in the market.