Why Is SEO Link Building Essential and What Are Its Benefits?
- Written by Andres Castro
What is SEO link building? Why is it essential and what are its benefits? Find the answers to these pressing questions today.
Google claims that backlinks are one of its top three ranking factors. In fact, the more backlinks a page has, the more organic traffic it gains from Google. Unfortunately, about 66% of pages don't have backlinks.
With an SEO link-building strategy, you can gain links and boost your domain authority. As your domain authority improves, your ranking on search pages will, too.
The top-ranking page gets the most search traffic 49% of the time. Meanwhile, only 0.78% of people look at the second page of results. Link building can boost your ranking and help you gain more traffic.
On the fence? Why is link-building so important?
Keep reading to find out! After reading this guide, you can make more informed decisions for your SEO content strategy. Read on to learn more.
What is SEO Link Building?
First, let's answer the question that's likely on your mind: what is SEO link-building?
Companies add hyperlinks to other websites within their content to give readers additional information. When someone links to your website, you've gained a backlink! Backlinks can help more people find your website online.
You'll attract more referral traffic, which can benefit your SEO optimization strategy.
Backlinks are only one component of an effective link-building strategy, though. When creating your SEO content, you need internal and external links, too.
Internal links send readers to other pages on your site. You can improve your clickthrough rate and dwell times with stronger SEO web design. Your bounce rate will drop, benefiting your SEO rankings.
External links send readers to other websites, such as studies, research, and guides. These posts can boost your credibility.
You can work with an SEO expert in the USA to build your SEO link-building strategy with ease.
The Benefits
What are the benefits of SEO link-building?
For starters, link-building can boost your SEO optimization. A higher ranking can help you attract more traffic.
Companies that blog get 97% more links to their website. Meanwhile, 99% of the websites ranking in the top results of Google have at least one external link. The first result on Google has 3.8 times more backlinks than other pages, too.
A higher ranking can establish your credibility in the industry, too. You can position yourself ahead of the competition. Consumers will choose your business before anyone else's.
Without a link-building strategy, however, your SEO content might not reach the first page of results. Consumers might struggle to find you online as a result.
Getting Started
Developing an SEO link-building strategy can take time and energy. That's time you can better spend focusing on your business.
Instead, consider hiring our SEO expert in the USA. We can improve your SEO web design and SEO content to boost your ranking.
Then, you can improve your domain authority and start reaching more customers!
SEO Link Building: Your Path to a Higher Ranking
SEO link building is an essential component of an effective SEO optimization strategy. Without it, you could struggle to reach customers online.
With link-building, you can improve your domain authority and boost your ranking.
Ready to start building links? A good link building strategy is the smartest decision for your business.
Put your SEO in the hands of an SEO expert today to get started.
CEO & Founder of Andres SEO Expert