Why is SEO So Important for Business?

This digital age necessitates organisations' visibility online, which SEO provides in abundance, in fact, some reports suggest that 81% of customers and 94% of business-to-business buyers will conduct online research before making a purchase, so brands without a strong online presence will be left behind. It is possible for brands to achieve high rankings on the search engine results pages (SERPs) for relevant keywords by implementing a strong SEO strategy, to achieve tops spots, most businesses with employ an agency to ensure proactive management.

What is SEO?

To make content more appealing to search engines, brands use SEO strategies, or search engine optimisation (SEO) when looking at statistics, ‘search engine optimisation (SEO) traffic’ refers to the number of visitors who arrive at sites via your SEO strategies. Google's exact algorithm is unknown, but SEO professionals have managed to decipher it through careful study.

Search engine optimisation experts have identified a number of factors that appear to influence the ranking of websites. On-page SEO refers to strategies you implement on your own website, while off-page SEO refers to techniques you implement outside of your main web page. Any agency worth their salt that offer SEO in Sydney will develop an SEO strategy for you that makes use of both on page and off page SEO features.

In terms of on-page SEO, this means creating content around high-value keywords and optimising it so that search engine spiders like Googles Googlebot understand what the content is about. Consider title tags, alternative tags, meta descriptions, URLs, and keyword placement when creating a website or blog.

Off-page SEO is achieved by linking to relevant content both on and off the website in order to increase search engine rankings. Companies must develop strategies for attracting links to their websites so that traffic and rankings can be boosted.

Why is SEO So Important for Business?

If you use a proper SEO strategy for your business, then you can be sure to be using one of, if not the most powerful aid that helps drive new customers directly to your website. Consider that position one on the SERP is expected to receive around 30 percent of all clicks, with position three receiving only 12 percent. Sites in positions nine and ten at the bottom of the page receive only about 2 percent of clicks.

Consider that, there are more online shoppers these days than there are actual in store shoppers, think about that and then consider how much time, effort or money you are investing into your SEO strategy.