7 Key Factors Which Govern Google’s Search Engine Ratings

In the modern world of technology it is quite easy that your customer catches you within seconds. But how do they do it? They simply go online and find you right away through searching on search engines like Google search engine.

Placing a paid advertisement could be a great way for gaining instant exposure but your website is also getting ranked through organic search results too. All these channels are there to increase the visibility of your business or a web page. This is obviously an ultimate way of attracting maximum number of customers towards your business.

There are many factors which play a key role in boosting Google’s search engine ratings but few are prominent than others. For example, Google Core Algorithm will affect your business in a number of ways https://firstpage.com.au/learning-centre/seo/the-google-july-2021-core-algorithm-update-how-is-your-business-impacted/

 

You need to make sure that your website is noticed by Google. Once it is noticed, you will probably get the best ranking. The prominent key factors which you must follow are listed below.

1. Get your website limited to specific keywords

Google is more concerned to find relevant websites which suit best for particular kind of searches. Try hard that your webpages noticeably target a particular topic. For that you need to conduct a thorough keyword search to attain high quality keywords. The more specific you are about a target topic, the higher the opportunity you have to be more visible on Google.

2. Use captivating and convincing titles

When you want to get noticed, you must add such titles which will help Google to search in order to identify them. To ‘getting noticed’ is a step ahead of ‘getting identified’. So you need to use captivating and convincing titles which aim to stand out from the rest.

3. Make your pages easy to sneak for Google

Google continuously sneaks new websites so it keeps adding up new pages and updating its existing profiles. So try to make your web pages easy to crawl for Google. The easier to go through your website, the better chances you will get from Google to go through your website and add it up in their index.

4. Make your blog trusted enough for your audience

Don’t make a blog just to add some extra pages to your website. You will be ranked high if your blog gives useful information to its audience. Google likes to rank those blogs which contain a trusted information which could add value to people‘s lives. If you became successful in creating such blog, you will get noticed immediately.

5. Add your website to online directories

There are loads of online channels which help you to create your personal and business profiles to get noticed by masses. The more channels you utilize for uploading your website, the more chances you can avail to get noticed. You can use any of these online platforms like: Facebook, LinkedIn, Manta, Instagram, Yelp, Kudzu, Local.com, Google My Business, Four Square, City Search, Metromix, City-Data, LocalGuides, BB org etc.

6. Use fascinating images

If you have used high quality graphics in your website, make sure they are optimized to rank in an image search also. You need to keep these points well-considered before using any image file:

1. You must select an appropriate name for your image file.

2. Its load time should be reduced

3. Add appropriate captions to it

4. Include this image in XML sitmaps

 

7. Go for a Google Ads campaign

If you have enough money to invest, invest in paid ads on Google. It will increase your exposure quickly. Advertising on Google is a guaranteed way for getting your brand maximum exposure and coverage.