How to Market a Dental Practice, According to the Experts

With nearly 197,000 practices operating in the US, dentists have a lot of competition.

Traditional marketing tactics like flyers and print ads have their place, but they won't be enough on their own. To build a thriving practice in the 2020s, you need to focus your efforts on dental digital marketing.

If you've been searching for the best dental marketing tips, you've come to the right place. Keep reading to learn how to market a dental practice and bring new patients to your door.

1. Be Consistent With Your Branding

The average person needs to see your brand 5-7 times before they recognize or respond to it.

Of course, this is assuming that your branding is consistent and compelling everywhere it appears. Your practice should be instantly identifiable whether it's your website, blog, social media accounts, emails, or business cards.

We're talking about more than just your company logo. You want your brand to create an emotional response in current (and potential) patients. Your unique brand identity is what sets you apart from the other dentists in your area.

2. Create a Value Proposition

To help you strengthen your brand image, you need to get to the heart of what makes your practice special. Why should patients choose you over the clinic down the street?

For example, perhaps you specialize in gentle dentistry for patients who suffer from dental anxiety or phobia. You could center your marketing efforts around showing compassion while minimizing fear and discomfort.

Or, perhaps you can set yourself apart by offering an affordable in-house payment program. Patients without insurance or those who can't qualify for financing would be thrilled to discover the "value" you're bringing to the table.

3. Get Help With SEO

Ah, what would a dental practice marketing article be without mentioning SEO (search engine optimization)?

This involves all the factors that make your website easier for search engines to index and for users to find. Honestly, it's a full-time job on its own, which is why your best bet is to work with SEO professionals with experience in dental website marketing.

This website has more information about some common SEO tactics to generate more leads and traffic for your site.

4. Stay Active on Social Media

Word-of-mouth recommendations are alive and well in the digital world. The best way to spread the word about your dental practice is to get people talking about it on social media.

Posting compelling photos and videos is only the start. Your goal should be to engage with your followers and give them reasons to trust you. Include questions in your posts and invite answers, then respond promptly when someone leaves a comment or sends a message.

You might also consider partnering with an influencer who can spread the word about your brand to their loyal (and very large) audience.

How to Market a Dental Practice Successfully

The world of dental digital marketing is changing fast. If you've been struggling to revamp your marketing strategy, why not try some of the ideas listed above?

If you do, you're sure to enjoy an influx of new and satisfied patients!

Now that you know how to market a dental practice, what's next? Our site has more great information waiting for you, so stick around and continue browsing.