DFS unveils House of Jewels at Shoppes at Four Seasons, Macau

MACAU - Media OutReach - 12 May 2023 - DFS Group (DFS), the world's leading luxury travel retailer, unveiled a new narrative for its discerning luxury lovers at T Galleria by DFS, Macau, Shoppes at Four Seasons with the launch of their first ever House of Jewels. This marks the debut of an all-new concept store which invites customers to discover a world of timeless luxury with a curated selection of some of the most esteemed European jewelers in Macau.

Spanning over 2,500 square feet, the impeccably designed House of Jewels is the first multi-brand jewelry concept to be introduced by the luxury retailer. The agile, semi-open and modular space that features soft, blush tones and elegant, sleek lines invites a new generation of jewelry lovers to explore a curation that brings a taste of France, Italy and the United Kingdom to DFS' refined rolodex of jewelry brands. Nine new jewelry brands, seven of which are exclusive to DFS in Macau: Damiani, Dinh Van, Fred, Garrard, Ginette NY, Persée Paris, RedLine, Stephen Webster and Vanrycke, alongside the Experience Bar and a VIP room that caters to the tastes of the modern-day globetrotter, can be found at the heart of Shoppes at Four Seasons, Macau.

With a glass of chilled champagne in hand, guests were swept into a whirlwind of contemporary design and European flair as they explored the salon-like House of Jewels that debuted in Macau on May 5. A slew of activations enticed guests to place a finishing touch on their purchases in addition to customized gift wrapping.

Johan Pretorius, Managing Director Macau, DFS Group said: "The unveiling of the House of Jewels marks the beginning of a new era – where we honor the desires of our discerning clients by providing a memorable experience that is highly curated and immersive and showcases exclusive offerings. This, married with our personalized customer service approach, showcases our readiness as a luxury retailer to welcome a new wave of modern globetrotters to be delighted at our stores."

Charles-Henry Chenard, Senior Vice President Watches and Jewelry, DFS Group said: "Through decades of history cultivated alongside some of the world's most coveted luxury watches and jewelry brands, DFS has long been lauded for its unparalleled line-up and authority in both categories. We have evolved alongside our seasoned shoppers – as well as their next generation of taste makers – and have answered their needs by developing concepts such as House of Jewels which features a curated selection of fine jewelry, from precious color stones and diamond engagement rings to collectible pieces. We look forward to welcoming clients to this exclusive new selection and bespoke experience."

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