Horny Toad Introduces New Name and Branding: Toad Co

Santa Barbara, Calif. (July 22, 2014) Horny Toad, the 18-year-old outdoor lifestyle apparel brand is excited to unveil its new brand name “Toad&Co” to the trade at the Outdoor Retailer Summer Market in August, followed by a fully integrated omni-channel consumer launch in February 2015.

The new brand name is the outcome of a year long process. In 2013, after many years of strong growth, Horny Toad wanted to ensure the brand foundation was set up for long-term success. The brand worked with a research firm to better understand its target audience and market position. The result is a name evolution that acknowledges the brand’s heritage while allowing the company to tell a bigger story about social responsibility and environmental stewardship.

“Change is about what to bring along and what to leave behind—Toad&Co is a truer reflection of the 21^st Century brand we have built and a tribute to the people who continually inspire us and the great partners we’re proud to call our ‘Co’,” states Gordon Seabury, Horny Toad CEO. “Our new name is an important progression for the brand and the evolution has been very well received by our retail partners so far.”

The new name will be supported by the tagline, Keep Good Company. “We look at the tagline as a call to action that honors the employees, partners and loyal customers who share our belief that living well and doing good are one in the same,” says Seabury.

Along with the brand evolution, Toad&Co will introduce its new Modern Travel Collection at the Outdoor Retailer Summer Market in August. “The days of the travel costume are over.” says Kate Larramendy, Director of Design at Toad&Co. The criteria for Toad&Co’s travel collection are elegant and simple – long-haul comfort, low maintenance, and styling that lets you be yourself wherever you go. Larramendy adds, “The Modern Travel Collection is designed to incorporate stealth performance that is socially adaptable and actively accommodating. It’s all about one bag with endless possibilities.” Toad&Co will continue to focus on using sustainable fibers and expanding the use of bluesign system partners.

Amidst the momentum, the company remains committed to its original social venture that Seabury co-founded in 1997, Planet Access Company (PAC). This innovative partnership provides services for improved quality of life and employment opportunities for people with developmental disabilities. Toad&Co will continue to be PAC’s greatest advocate and largest customer, shipping over one million units of product this year. The social venture partnership also fully funds Search for Adventure, an outdoor adventure program co-founded in 1999 for adults in the program.

For more information about Toad&Co, or to set up a media appointment at OR please contact Alison Nestel-Patt at Alison.nestel-patt@backbonemedia.net.

About Toad&Co

Toad&Co (formerly Horny Toad Activewear) makes apparel for the outdoors that allows for seamless style while inspiring people to live their fullest lives. Founded in 1996, Toad&Co partners with organizations and individuals who support its mission to create meaningful change through socially and environmentally smart business. The company is a co-founder of Planet Access Company and Search For Adventure, non-profit initiatives that provide disabled adults with empowering skills, work opportunities, and outdoor adventures. Toad&Co has been named by Outside Magazine as a "Best Place to Work." To learn more, please visit www.toadandco.com.