The Australian Made Campaign conditionally welcomes food labelling Bill
- Written by Catherine Sekulovski
The Australian Made Campaign today welcomed the renewed focus on country-of-origin labelling in Parliament, brought about by the reintroduction of a food labelling Bill by the Greens party and independent Senator Nick Xenophon.
“While we welcome the reintroduction of this Bill, the Government is yet to announce its decisions on the food labelling enquiry undertaken last year by the House of Representatives Senate Committee on Agriculture and Industry. It would make sense to complete that review before commencing yet another one,” Australian Made Campaign Chief Executive, Ian Harrison said.
“The current issue with imported frozen berries highlights the need for clearer country-of-origin labelling, as it appears consumers may have been confused about where they came from.”
The Australian Made Campaign is the not-for-profit organisation that administers and promotes Australia’s registered country-of-origin certification trade mark, which authenticates whether a product has genuinely been made or grown in Australia.
For a number of years the Australian Made Campaign has been calling for the regulations under Australian Consumer Law to fall into line with the more stringent rules for using the Australian Made, Australian Grown logo, thereby eradicating critical loopholes that currently exist.
“The Australian Made Campaign supports – and in fact originated - the proposal to draw up regulations to clarify the concept of ‘substantial transformation’ and to specify processes which, by themselves, do not satisfy this test,” Mr Harrison said.
“The proposal to label food in such a way that highlights significant ingredients – ‘Made in Australia from Australian milk’ for chocolate, for example – as long as all requirements for a ‘Made in Australia’ claim are met, makes good sense as well.
“We still cannot however support the Bill in its current form. We do not see the value in banning the claims ‘Australian Made’ or ‘Made in Australia’ for food products in favour of the equivalent terms ‘Australian Manufactured’ or ‘Manufactured in Australia’.”
Mr Harrison said that a continual point of confusion for consumers was the use of qualified claims such as ‘Made in Australia from imported and local ingredients’. The Australian Made Campaign opposes the use of qualified claims unless the product satisfies the full ‘Made in’ test.
“Australian consumers have the right to know where their food has been made and grown, and it is important that we strengthen country-of-origin labelling for the benefit of Australia’s farmers and manufacturers as well – it is a vital asset in these trade-exposed sectors.”
ABOUT THE AUSTRALIAN MADE, AUSTRALIAN GROWN LOGO
The green-and-gold Australian Made, Australian Grown (AMAG) logo is the only registered country-of-origin certification trade mark for the full range of genuine Australian products and produce.
The AMAG logo supports growers, processors and manufacturers in Australia by helping businesses to clearly identify to consumers that their products are Australian. At the same time it provides consumers with a highly recognised and trusted symbol for genuine Aussie products and produce. It does both of these things in conjunction with a campaign encouraging consumers to look for the logo when shopping; it has been doing this since its introduction by the federal Government in 1986.
The AMAG logo can only be used on products that are registered with the not-for-profit organisation Australian Made Campaign Limited. The strict set of rules governing the logo’s use also require that it must always be used with one of five descriptors; ‘Australian Made’, ‘Australian Grown’, ‘Product of Australia’, ‘Australian Seafood’ or ‘Australian’ (for export use only). To use the logo goods must meet the criteria set out in the Australian Consumer Law as well the more stringent Australian Made, Australian Grown Logo Code of Practice. More than 2000 businesses are registered to use the AMAG logo, which can be found on some 15,000 products sold here and around the world.
Australian Made Campaign Limited is located at Suite 105, 161 Park Street, South Melbourne, VIC 3205.