4 Ways Your Business Can Improve Customer Service

Brisbane 11 June 2015. Customer service is one of the most important areas to focus on for many businesses. Without good customer service, chances are that the customer will not return. No matter how good the product is, if the customer does not feel like they have had a positive or rewarding interaction with your company, they will not return. The customer service team are frequently the public face of the company. The interaction that the customer has with this frontline of the organisation will define their subsequent purchase habits. It is therefore of huge importance that customer-service oriented businesses are constantly looking at new ways to improve upon interactions with customers. Below are four ways in which your business can improve customer service.

1. Provide Communication Tools

Communication is essential for good customer service. Companies such as Com2 have a wide range of phones and other communication essentials. A big part of customer service is equipping point of sale staff with the right tools. If the staff member does not know the answer to a customer’s question, they should have the tools to be able to contact those that do. Being able to provide correct and precise answers will go a long way to improving customer service.

2. Training

Providing proper and thorough training is a huge part of customer service. Staff need to be briefed on the correct way to approach, deal with and follow up with the customer. This will go a long way to improving customer service. By providing a customised training program the company can also ensure that point of sale staff are following customer service procedures correctly and to a high standard.

3. Selective Hiring

Hiring people who have personality traits that are conducive to good customer service is another way to improving customer service. Employees should not only have a great work ethic, but be empathetic, patient and adaptable. Clear communication skills and humility also go a long way in making someone a great customer service representative.

4. Allow Feedback

Feedback is crucial to improving customer service. By allowing customers to provide feedback on their experience you can identify what areas of your customer service procedure need to be improved. Customers need to be provided with an outlet to give their opinion in a way that can be easily monitored and managed.

A high level of customer service is of paramount importance to many businesses. Point of sale staff are the front line for organisations, and their customer service skills reflect on the organisation as a whole and influence customers’ future purchasing habits. There are many different ways for a business to improve their customer service practices. Providing proper communication tools allows point of sale staff the resources necessary to be able to give correct and precise answers to the customer. Detailed and informative training is also beneficial for providing staff with a good knowledge base. Selective hiring based on personality traits can also be beneficial in improving customer service. Lastly, allowing feedback provides a mechanism for the organisation to test their practices. What are your tips for improving customer service? Leave them in the comments below!